Burgundy exports up 8% in 2006 : by Hervé Lalau
Although France’s wine industry had few other reasons for overt celebration, Burgundy wine enjoyed a particularly successful year in 2006, with sales up 8.7% in volume and 8% in value, confirming the 7% progression observed in 2005. 96 million bottles were exported, 8 million more than in 2005, with a total value of €590 million, up €46 million on last year.
Beyond the global expansion, it was the individual markets that caused optimism. Of the 15 countries that account for 93% of total sales, only Germany showed a slight decline in purchase volume. The three largest markets, that together purchase over 60% of total exports, all showed growth: the United Kingdom was up by 3%, the United States by 11.5% and Japan by 6%. Canada showed the strongest growth among the major markets at +28% and is now the fifth largest export destination, overtaking Germany and the Netherlands.
Of the rest, only Belgium, which grew at +6%, is larger. Apart from Switzerland, which fell two notches in the rankings, the northern European markets of Denmark, Ireland, Sweden and Norway round at the pack. China, which doubled its uptake last year, is now among the top 30 importers.
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