Extracts from an article by by Charles Metcalfe and Joel B. Payne
According to a report issued by the private consulting company, Wine Intelligence, one third of all women and a quarter of all men believe that lower alcohol wines are becoming more fashionable. Although 59% of all wine drinkers in Great Britain claim to read the alcohol content of a bottle of wine before purchasing, only about half of those said that it was important when deciding what to buy.
More important factors for choosing a given wine were grape varietal, promotional offer, that is price, brand, country of origin, recommendation by friend or family and region of production. Interesting, though, consumers link higher alcohol levels with better quality and better value for money.
Other findings from the report included:
- White wine is still more popular than red wine
- The growth in rosé sales is driven by regular rosé drinker consuming more, rather than growth in the number consumers.
- Although Chardonnay is still the favoured white wine varietal, Pinot Grigio is challenging Sauvignon Blanc for second place.
- Merlot and Cabernet Sauvignon lead the red varietals, ahead of Shiraz and Pinot Noir.
- Although the lead is narrowing, consumers choose Australia over French as their favoured country of origin.