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RackPac – Innovation of the Year

awards news Packaging rackpac wine

Having just received the magazine covering the Drinks Retailing Awards from Off License News we thought we should share what the judges had to say about out entry.

“Somebody’s got their thinking cap on at Barrels & Bottles, with the Chesterfield based independent winning the award for innovation for the second year running.

Last year’s win was for an on-site cookery school which has succeeded in bringing new customers to the store – but this year’s great idea could not have been more different.

It’s truism of product development that the simple ideas are usually the best, and so it is with the RackPac, an instant wine rack that’s supplied with wine ordered by mail order.

The RackPac combines the courier packaging for the wine with a fold-out wine rack that can be used to store he wine once it’s arrived in the home.

Not only does it enhance the presentation of wine sent through the post, it solves the problem of what to do with the redundant packaging mail-order customers are left to dispose of.

It’s a suitably green idea for the modern business world, but also has practical benefits for the wine merchant.

The boxes have a stackable design and are suitable for standard wine bottles or Champagne-shaped ones.

The RackPac is light in weight, ensure safe transit of wine, is fully brandable in any print colour, is made from recycled material and can be reused as a courier package as well as in its wine rack form.

And if all that wasn’t enough, the cost is the same for a standard six-bottle postal box. Barrels & Bottles is now working on a second-generation carry-home version, so watch this space.”

We couldn’t (and didn’t) say it better ourselves!

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