Lanson yesterday announced it is renaming its UK operations ‘Lanson International’, reflecting a move to offer a significantly wider portfolio of Champagnes in the UK market.
Already the UK’s leading Non-malolactic champagne, Lanson will add Besserat de Bellefon and Tsarine to its range. This represents a move by Lanson to position itself as offering on and off-trade buyers a solution to all their Champagne category requirements:-
Champagne Lanson, the perfect aperitif with its unique crisp and refreshing taste; Champagne Tsarine – a champagne to add a rich and full bodied flavour to any celebration and Besserat de Bellefon’s Cuvée des Moines range – the only champagnes specifically crafted to accompany food.
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