Wine merchants warned Friday demand could be high for another excellent Bordeaux vintage after buyers from around the world descended on southwest France for the annual market.
China and Hong Kong have become the biggest customers for the world renowned Bordeaux wines but some traders are warning against neglecting the more traditional markets in Europe and the United States. Most expect sales and prices to match last year’s or to increase through the three month sales period, leading up to June’s annual Vinexpo sales fair.
The sales drive kicked off in buoyant mood.”I am mostly optimistic and confident about this campaign,” said Bordeaux merchant Philippe Tapie, noting the exceptional quality of the vintage due to the weather and “colossal investments” to improve technical quality.
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