Official press release by Miele :
Miele, the German premium domestic appliance manufacturer, today announces the launch of Coghlans Cookery School brought to you by Miele. The partnership is the first of its kind for Miele in the UK, and is the inaugural venue in a planned network of cookery school alliances for the brand over the next 12 months.
Established as a private cookery school in 2001 by husband and wife team Andrew and Janet Coghlan and head chef Simon Lilley, the existing Coghlans school venue in Chesterfield has been refurbished to accommodate a full suite of Miele appliances across eight cooking stations, a demonstration area and wine zone. Each cooking station features a single oven, steam oven, refrigeration, hobs, hood and warming drawer.
The partnership has been formed to increase awareness of Miele as a cooking brand, as well as increase the opportunity for consumers to experience Miele and participate in hands-on workshops and classes utilising the appliances.
The school also provides additional sales support to Miele partners in the area which are currently outside of the Miele showroom catchment area, through the provision of Miele Masterclasses including the popular Let’s Do Lunch session. Let’s Do Lunch courses offer consumers the help and support in making the right decisions about the cooking appliances for them through the form of a cookery demonstration.
Dominic Worsley, Marketing Director, Miele comments: “We have been looking to establish alliances with cookery schools for some time but wanted to be sure we identified the right partners. I am delighted to announce the first of these as our partnership with Coghlans. Coghlans is the perfect partner to deliver a cookery school experience with Miele due to its shared belief in furnishing consumers with the necessary knowledge and skills to create inspirational and beautiful food.
“The venue also gives Miele a footprint in the Derbyshire and Yorkshire region which enables us to upweight our support for local dealers and extends the experiences offered by our Abingdon and London-based showrooms. We’re looking forward to working with Andrew, Janet and the team to deliver exciting and stimulating events for both existing and potential Miele customers alike.”
Andrew Coghlan added: “We are extremely proud to have the association with Miele and the benefit of being able to offer our students the chance to explore the capabilities of its innovative and sophisticated appliances to ultimately allow them to create beautiful food. We’re thrilled to be delivering bigger and better courses for our customers, which are run by professional chefs and are aimed at helping them to get the most out of their time in the kitchen.”
Coghlans Cookery School will also run a series of wine tasting events at both the school and Miele showrooms, to drive awareness of Miele’s wine conditioning appliance range.
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