Retail sales manager Matt Thompson fought off stiff competition to win a trip to Germany. German Riesling week saw wine merchants in the UK focus attention on all things German Riesling. Backed with a national campaign Matt redesigned the shop to ensure maximum impact.
Says Matt : “As part of the Wine Schoppen Group we have a strong, proud history of importing fine wines from Germany. I adore the sumptuous, food-friendly wines we list and especially the Rieslings when I am cooking my legendary Thai Green Curry for a few of the boys”
“German Riesling Week allowed me to unashamedly promote these often overlooked wines via increased promotional space and in-store tastings. Our German wine and food evening drew a capacity crowd and really highlighted the food-friendly nature of the German Riesling”.
“After all the hard work it will be a treat to visit the vineyards and wineries in Germany and try out the huge variety of Rieslings the regions produce”
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