Wales should promote its wine, cider and beer industries to mirror the success of countries like New Zealand, according to a committee of National Assembly members.

A plan is needed to realise the economic potential of the homegrown drinks industry, the cross party rural development sub committee said in a report.

Committee Chair Rhodri Glyn Thomas said: “The key message that this inquiry has highlighted is that what is potentially an extremely lucrative industry for Wales is hugely under-developed and in need of direction.”

He said people only needed to look at the examples of wine in New Zealand, whisky in Scotland and Guinness and Baileys in Ireland to see the economic impact a well-marketed drinks industry with a strong national identity could have.

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