El Rey Del Mundo
In 1882 the Antonio Allones factory, which had been making Habanos for over 30 years, decided to launch a new brand of premium quality and price.
With great confidence but little modesty it was named El Rey del Mundo The King of the World. It proved to be a winner. This success lives on to this day in a selected range of Habanos renowned for its light to medium flavour and consistency.










